Control Tower

End-to-end MCH supply chain (per E2E canon): Supplier → Factory → DC → Distributor → Ship-to → Outlet → Customer. Supplier, Factory, Distributor, Outlet & Customer stages are grounded in canonical sharing-DA tables; DC & Ship-to remain modeled (no first-party MCH source in the sharing layer).

Overall network health

Critical

2stages critical3at risk1healthy

Total throughput

2,543.3k units/month

End-to-end yield

88.4%

Estimated revenue

17.61M USD/mo

Network

39nodes · 96 flows

Control tower — by stage

Each layer shows its primary KPI (headline, color-coded vs target), a secondary metric for context, and a counter metric that flags the trade-off / risk of pushing primary too hard. Detention Rate is the MCH-canonical metric from Confluence FRS 216335437 — share of (distributor × SKU) cells with coverage below 2 selling days.

Supplier

6 nodes · 2,543k cases/month

Critical

OTIF

91.33%

target 95%

Avg lead time

10.33d

High-risk vendors

1

Factory

3 nodes · 2,543k cases/month

Critical

Plan adherence

0%

target 95%

Avg OEE

86.67%

WIP backlog

0units

DC

4 nodes · 2,386k cases/month

At risk

Fill rate

94.5%

target 95%

Avg dwell

20.45h

Utilization

65.7%

Distributor

5 nodes · 2,386k cases/month

At risk

OTIF

94%

target 95%

Days of cover

15.73d

Detention rate

30%

Ship-to

8 nodes · 2,249k cases/month

At risk

On-time

92.88%

target 95%

Avg lead

1.9d

SLA gap

1.88pp

Outlet

10 nodes · 2,249k cases/month

On track

Avg sell-through

86.2%

target 80%

Sell-in volume

2,249,060cs/mo

Stock-out days

3.82d/mo

Customer

3 nodes · 2,249k cases/month

Monthly volume

2,249,060units

Top channel share

0%

NTO / Gross

0%

End-to-end agentic pipeline

Click any stage to drill into its metrics, nodes and inbound / outbound flows. Flow between stages is coordinated by the agentic layer below — one specialist per node, orchestrated by a Supply Chain Control Tower.

Supplier · Agent

Lift inbound OTIF, dual-source high-risk vendors

OTIF66.5%85%+
Factory · Agent

Defend OEE, sequence SKUs, schedule maintenance

OEE88.1%92%+
DC · Agent

Cut dock dwell, raise fill via wave planning

Dwell20.5h<12h
Distributor · Agent

Rank partners, trigger replenishment, gate credit

OTIF93%97%+
Ship-to · Agent

Optimize routes, consolidate loads, promise ETAs

On-time92.9%97%+
Outlet · Agent

Per-outlet order size, MCP call list, POSM push

Sell-thru86.3%92%+
Customer · Agent

Forecast overrides, detect channel-mix shift

Mix biasGT 97.9%tracked

Supervisor

Masan AI

Orchestrates 7 agents · routes flow · arbitrates trade-offs · human-in-the-loop on writes.

DR

91%

Delivery Rate · % of plan delivered end-to-end

DIO

100d

Days Inventory Outstanding · cash-to-cash cycle

Network topology

Six stages laid out left-to-right; each circle is a node, each curve is an active flow weighted by monthly volume.

SUPPLIER6 nodes · 2.54M cases/monthFACTORY3 nodes · 2.54M cases/monthDC4 nodes · 2.39M cases/monthDISTRIBUTOR5 nodes · 2.39M cases/monthSHIP-TO8 nodes · 2.25M cases/monthOUTLET10 nodes · 2.25M cases/monthCUSTOMER3 nodes · 2.25M cases/month141k141k141k141k141k141k141k141k141k141k141k141k141k141k141k141k141k141k615k335k168k339k226k188k546k409k387k647k277k433k281k281k281k281k281k281k281k281k141k141k281k141k141k141k141kMasan Consumer HCM Pl…S-SUP-001 · VNRaw vol supplied424k units/monthLead time7 dOTIF97.0%Masan Consumer Binh D…S-SUP-002 · VNRaw vol supplied424k units/monthLead time9 dOTIF93.0%Vissan Co.S-SUP-003 · VNRaw vol supplied424k units/monthLead time5 dOTIF91.0%Vinacafe Bien HoaS-SUP-004 · VNRaw vol supplied424k units/monthLead time8 dOTIF95.0%Saigon Beer Co.S-SUP-005 · VNRaw vol supplied424k units/monthLead time12 dOTIF88.0%Asia Foods ImportsS-SUP-006 · THRaw vol supplied424k units/monthLead time21 dOTIF84.0%HCMC PlantF-HCM-01 · SouthDaily capacity50kOEE87.0%Defect rate1.2%Binh Duong PlantF-BD-01 · SouthDaily capacity35kOEE84.0%Defect rate1.5%Hanoi PlantF-HN-01 · NorthDaily capacity28kOEE89.0%Defect rate0.9%DC South - HCMCDC-S-HCM · SouthInbound953kOutbound925kFill rate97.0%DC North - HanoiDC-N-HN · NorthInbound546kOutbound524kFill rate96.0%DC Mekong - Can ThoDC-M-CT · MekongInbound523kOutbound482kFill rate92.0%DC Central - Da NangDC-C-DN · CentralInbound490kOutbound456kFill rate93.0%SouthMart DistributionD-SOUTH · SouthVolume647kOTIF95.0%Ship-tos served2MCH Direct (B2B)D-DIRECT · AllVolume509kOTIF99.0%Ship-tos served1Mekong Trading JSCD-MEKONG · MekongVolume433kOTIF88.0%Ship-tos served1NorthVN DistributionD-NORTH · NorthVolume409kOTIF96.0%Ship-tos served3Central Logistics Co.D-CENTRAL · CentralVolume387kOTIF92.0%Ship-tos served1Ship-to Hanoi NorthST-HN-N · NorthVolume281kLead time2 dOn-time94.0%Ship-to Hanoi SouthST-HN-S · NorthVolume281kLead time2 dOn-time93.0%Ship-to Hai PhongST-HP-1 · NorthVolume281kLead time2 dOn-time91.0%Ship-to Da NangST-DN-1 · CentralVolume281kLead time2 dOn-time90.0%Ship-to HCMC Q1ST-HCM-1 · SouthVolume281kLead time2 dOn-time96.0%Ship-to HCMC Tan PhuST-HCM-2 · SouthVolume281kLead time2 dOn-time95.0%Ship-to HCMC DirectST-HCM-3 · SouthVolume281kLead time1 dOn-time98.0%Ship-to Can ThoST-CT-1 · MekongVolume281kLead time3 dOn-time86.0%Co.opmart Can ThoOUT-CT-001 · MekongSell-in281kSell-through89.0%Stock-out3 d/moAeon Mall Tan PhuOUT-HCM-001 · SouthSell-in281kSell-through84.0%Stock-out5 d/moCo.opmart Cong QuynhOUT-HCM-002 · SouthSell-in281kSell-through89.0%Stock-out5 d/moTap hoa Ba BayOUT-HCM-003 · SouthSell-in281kSell-through82.0%Stock-out5 d/moVinMart Times CityOUT-HN-001 · NorthSell-in211kSell-through78.0%Stock-out5 d/moLotte Mart Dong DaOUT-HN-002 · NorthSell-in211kSell-through89.0%Stock-out4 d/moTap hoa Co LanOUT-HN-003 · NorthSell-in211kSell-through90.0%Stock-out4 d/moGO! Hai PhongOUT-HP-001 · NorthSell-in211kSell-through88.0%Stock-out5 d/moBig C Da NangOUT-DN-001 · CentralSell-in141kSell-through90.0%Stock-out0.80 d/moTap hoa Anh TuanOUT-DN-002 · CentralSell-in141kSell-through83.0%Stock-out1 d/moStandard segmentCUST-STANDARD · AllVolume1.12MAvg basket7 USDShare50.0%Premium segmentCUST-PREMIUM · AllVolume675kAvg basket13 USDShare30.0%Value segmentCUST-VALUE · AllVolume450kAvg basket3 USDShare20.0%
Supplier
Factory
DC
Distributor
Ship-to
Outlet
Customer